Client
Mothercare

Overview
Baby K, is now loved and worn in 29 countries. I had the pleasure of working on the Baby K brand identity, from logo, branding to packaging designs. I met Myleene Klass and from a few meetings we worked closely with her to design her logo and brand identity. The Baby K sub brand was a premium clothing range at affordable prices. The collection had a boutique and modern look. It was important to capture Myleene’s personality and capture the rock chick theme.

Client
Wickes

Overview
The brief was to create a distinctive, clear identity that stands out from the competition, but can also work with new and existing customers. The main objective was to be a key player in landscaping and gardening, offering a full end-to-end service. We wanted to engage and excite customers from inspiration to installation. A conceptual project proposed to Wickes.

Client
Mothercare

Overview
Press books are really exciting to design as it gives a unique insight to Mothercare’s new season collections. I had the freedom to combine engaging photography with typography. I always followed the trend direction to all seasons so it ties in with the specific collection. When I had the opportunity to work on a press book, I was conscious to give each one it’s own individual look.

Client
Mothercare

Overview
For this project it was important for me to capture the innovative and unique style of the product through it’s photography and it’s premium lifestyle appeal. Spin was a high-end product and needed the branding to represent it’s look and feel. The branding was consistent from logo, packaging through to the catalogue.

Client
Travis Perkins Group plc

Overview
Break Thru is a Dragons’ Den-style programme run by Travis Perkins and innovation specialists L Marks. The aim is to connect the business with exciting startups, with a view to investing in and working with them in the future. On offer was the chance to pitch to our executive team and then work with us for ten weeks. My role was to help create the branding, a website and other assets that would attract interest from the best, most innovative new companies in the construction industry.

Client
Benchmarx Kitchens & Joinery

Overview
One of the biggest Kitchen & Joinery brands in the U.K. The Big Bang sale campaign drives 70% of the companies sales, targeted at the trade and end user. The brief was to create excitement and disrupt the market with their most important campaign. Benchmarx wanted to push promotional and product offers in an effective way.

Client
Travis Perkins Group plc

Overview
We were approached to design the Travis Perkins plc Annual Report and Accounts, to show our business at its very best. The main objective was to make the copy easier to read, using a more visual approach to show all of our brands and the future for Travis Perkins plc. We created infographics to help digest and pull-out key information. We also had to produce some new photography, under key themes of simplifying and the modernisation of the TP group.

Client
Mothercare

Overview
Mothercare All We Know baby toiletries was developed as a sub-brand with specific values. These values reflect the distinct Mothercare qualities, positioning the products as coming from expert professionals who know all about babies and their mothers, and understand everything about the gentleness and care required. Working closely with the category manager and product designers, I designed the packaging to reflect the pureness and softness of the product staying very true to the Mothercare branding, incorporating the brand logo as a strong focal point.

Client
Wickes

Overview
Spotlighting the Design Consultant and service level was crucial for this brief. Using emotive copy, I created an editorial-style piece highlighting certain products and trends through each category. The brochure had to work alongside their in-store POS to help the customer navigate through the kitchen buying process. Introducing models into the lifestyle imagery made the brochure more premium.

Client
Keyline Civils Specialist

Overview
After 25 years, Keyline went through a brand refresh. Keyline is not a brand recognised by the public as most of what they do is either in the ground or on the ground. They supply specialist civils products and expertise for essential infrastructure projects. We were trusted to support Keyline and produce a fresh, modern and confident brand for the civils sector.

Client
NAASH

Overview
The Roofover Project is the new name for NAASH, a charity based in Northampton to support people who have become homeless. The project was such an educational process and an insight into the incredible work team NAASH do. After spending some time with the charity and understanding their values and challenges I created ‘The Roofover Project’. I designed a new website with their new branding, imagery and the introduction of a soft colour palette and brand devices. The overall look and feel was image led, bold, engaging and considered. With the addition of outdoor advertising and colleague engagement, I helped shine a spotlight and spread awareness of the work they do in the community.

Client
Mothercare

Overview
I had the pleasure of working on the Jool’s Oliver Little Bird brand identity. From logo, packaging, window, in-store and catalogue. I collaborated with the Creative Director, Clothing Designer, Web Design Manager and Jool’s herself. The challenge was to define and express Jool’s Oliver’s new brand for Mothercare. Capturing her unique take on motherhood and true connection with Mothercare’s heritage. Going beyond the perception of privilege to connect with mothers in a personal and meaningful way.

Client
Mothercare

Overview
Movix combines the concept of a pram and pushchair system with the ability to personalise your travel system with different colour combinations of your choice. I came up with the concept of using the product against paper cut backgrounds. We created 3 scenes with different backdrops to promote its style, versatility and comfort. The final result was clean and simple.

Client
BMI Group

Overview
Since 1960 Klober, has been instrumental in manufacturing high quality, innovative roofing solutions for customers in the construction industry. In their 60th year, I was asked to refresh their brand, creating a contemporary look and feel in line with their strong European heritage. Collaborating closely with Klober and their technical teams, I developed full brand guidelines including a celebratory logo, new colour palette, website, email and product catalogue. I also had the privilege to design their exhibition stand held in Germany to launch their new branding.

Client
Castle Ashby

Overview
Castle Ashby is a privately owned stately home and estate in Northampton, the home of Lord and Lady Compton and their family. From 2020 Castle Ashby is marketing itself as a venue for weddings. They will have a marquee erected in their private walled garden during the wedding season. The brief was to design a brochure to sell the exclusivity of Castle Ashby and the beauty of their gardens.

Client
Tile Giant

Overview
Conceptual proposal to evolve the Tile Giant brand to engage the retail customer, build brand awareness and elevate product inspiration and value. We focused on the following areas:
customer-centric, omni-channel approach, bring the front of store to life, consider the exterior/interior environment, provide suggestions on front of store format and a consistent look and feel including an online and mobile execution.

Client
CCF

Overview
CCF are a nationwide distributor of insulation and interior building products to the UK construction industry. CCF offer solutions for interior building specialists, contractors and builders. With such expertise and service I wanted to convey this in their range guide. I used their bold colour palette and introduced strong lifestyle imagery to convey their professional and expert service.

Client
BSS Pipeline & Heating Solutions

Overview
BSS is the UK’s leading distributor of pipeline and heating solutions. This year’s conference, hosted at the iconic Celtic Manor, Wales, demanded a unique set of assets that held their own in the stunning surroundings. Working closely with the BSS events team, I delivered all the conference assets ahead of schedule, and my team were there on site to oversee the build and take charge of the assets afterwards. This was a mammoth team effort and the client couldn’t have been happier with the final output.

Client
Keyline Civils Specialist

Overview
The theme for Keyline’s 2019 conference was ‘Think Different’. Specialist knowledge and solutions are where it’s at and where it’s going. It’ll need everyone at Keyline to start thinking different to grab the huge opportunities and success on offer. I explored the idea of breaking the mould, not settling for the normal. The theme and branding symbolises the need for challenge and adapting by braking those barriers.

Client
Travis Perkins Group plc

Overview
To support the digital transformation journey for Travis Perkins plc, I developed a visual brand identity that means something for colleagues and can be a tool to communicate to the their teams. I visually explored various channels to help engage colleagues and be a portal for all information needed.

Client
Scott Bader

Overview
Scott Bader is an established £230 million global chemical company employing almost 700 people across 6 manufacturing sites and 14 offices. In April 2021 is Scott Bader’s 100 year anniversary and also marks 70 years of the commonwealth. The brief was to create a logo that visually illustrates both anniversaries - the 100 year milestone as well as the 70 years of the commonwealth. The new anniversary logo was able to be used on its own or alongside the existing Scott Bader logo. This concept is based on the legacy, heritage and people. We acknowledge where Scott Bader have come from to where they are going. It all started with Earnest Bader and his pioneering and visionary approach. He believed at the heart of Scott Bader is the people to move the business forward.

Personal Project
Wedding Invitation

Overview
Designing your own wedding invitation is always daunting especially when you are a Designer. There is an expectation from the people you know, so the pressure was on. We always knew Woburn Abbey would be our dream location and thankfully it came true. Surrounded with so much history, I used the location as inspiration when designing the wedding invitation. I looked at old letter press imagery and kept the design clean and classic with a modern twist. The printed invitation when opened was an elegant pop-up revealing the location of the wedding. Woburn is famous for its Deer Park and this was a main focal point of the design.

Personal Project
First Birthday Invitation

Overview
For my son’s first birthday, I designed his birthday theme, invitation and keepsake storybook inspired by Beatrix Potter’s Peter Rabbit. We are huge fans of the classic children’s books and often read the short stories to my son. Having done a huge amount of research into the origin of the short stories and Beatrix Potter herself, I looked to when her characters first appeared. Beatrix often wrote letters to poorly children in hospital to help bring a little joy and comfort to their lives. This inspired me to design the invite as a handwritten original short story about when Peter Rabbit first met my son. The rest fell into place quite naturally. I designed and handmade all printed literature and also designed animated teasers for mobile which was sent out to all our guests leading up to the event. I treated this project as I would treat any brand campaign and had a lot of fun along the way.

Personal Project
Second Birthday Invitation

Overview
For my son’s second birthday, I designed and handmade his birthday theme and invitation. My son had a fascination with air balloons. He loved their bright colours and the motion of seeing them floating in the air. This inspired me to produce something completely unique and different rather than a traditional printed invite. With Teddy by his side and my son’s adventurous nature, we created ‘#ahaansadventure.’ All guests received a handmade box containing a message in a bottle with a mini model of my son with Teddy in an air balloon. The box contained details of when my son and Teddy would be landing, which was the date of his birthday. A fun and quirky project.