Client
Mothercare

Overview
Baby K, is now loved and worn in 29 countries. I had the pleasure of working on the Baby K brand identity, from logo, branding to packaging designs. I met Myleene Klass and from a few meetings we worked closely with her to design her logo and brand identity. The Baby K sub brand was a premium clothing range at affordable prices. The collection had a boutique and modern look. It was important to capture Myleene’s personality and capture the rock chick theme.