Client
Mothercare

Overview
Mothercare All We Know baby toiletries was developed as a sub-brand with specific values. These values reflect the distinct Mothercare qualities, positioning the products as coming from expert professionals who know all about babies and their mothers, and understand everything about the gentleness and care required. Working closely with the category manager and product designers, I designed the packaging to reflect the pureness and softness of the product staying very true to the Mothercare branding, incorporating the brand logo as a strong focal point.