Client
Mothercare

Overview
I had the pleasure of working on the Jool’s Oliver Little Bird brand identity. From logo, packaging, window, in-store and catalogue. I collaborated with the Creative Director, Clothing Designer, Web Design Manager and Jool’s herself. The challenge was to define and express Jool’s Oliver’s new brand for Mothercare. Capturing her unique take on motherhood and true connection with Mothercare’s heritage. Going beyond the perception of privilege to connect with mothers in a personal and meaningful way.