Personal Project
First Birthday Invitation

Overview
For my son’s first birthday, I designed his birthday theme, invitation and keepsake storybook inspired by Beatrix Potter’s Peter Rabbit. We are huge fans of the classic children’s books and often read the short stories to my son. Having done a huge amount of research into the origin of the short stories and Beatrix Potter herself, I looked to when her characters first appeared. Beatrix often wrote letters to poorly children in hospital to help bring a little joy and comfort to their lives. This inspired me to design the invite as a handwritten original short story about when Peter Rabbit first met my son. The rest fell into place quite naturally. I designed and handmade all printed literature and also designed animated teasers for mobile which was sent out to all our guests leading up to the event. I treated this project as I would treat any brand campaign and had a lot of fun along the way.