Client
NAASH

Overview
The Roofover Project is the new name for NAASH, a charity based in Northampton to support people who have become homeless. The project was such an educational process and an insight into the incredible work team NAASH do. After spending some time with the charity and understanding their values and challenges I created ‘The Roofover Project’. I designed a new website with their new branding, imagery and the introduction of a soft colour palette and brand devices. The overall look and feel was image led, bold, engaging and considered. With the addition of outdoor advertising and colleague engagement, I helped shine a spotlight and spread awareness of the work they do in the community.